Brand Management Course

Course Overview

Strategic Essentials from Identity to Execution equips professionals with the foundational knowledge and tools to craft effective branding strategies. Designed for brand managers, marketing professionals, and aspiring brand leaders, this course provides a clear, step-by-step approach to defining brand identity, planning campaigns, and managing brand reputation.

Prerequisites

Basic Google Documents Knowledge or Microsoft Office Suite
Understanding of Business Goals and Needs
Understanding of Business Target Audience

Target Audience

PMEs (Professionals, Managers, and Executives)
Marketing Executives
Marketing Managers
Senior Marketing Managers
Business Owners

Course Highlights

Master Brand Foundations: Decode branding’s core principles to craft a compelling mission, vision, and value proposition.
Dominate Campaign Planning: Strategize and launch targeted campaigns that perfectly align with your unique brand identity.
Unlock Actionable Insights: Harness cutting-edge tools to measure performance, refine tactics, and elevate your outcomes.
Elevate Reputation Management: Implement proven strategies to monitor, safeguard, and amplify your brand’s public image.
Immerse in Interactive Learning: Engage with dynamic case studies and projects to turn theoretical concepts into tangible results.

Course Objectives

By the end of the course, participants will be able to:

Define basic branding concepts and analyse their role in developing effective marketing strategies.
Assess customer perceptions and examine how stakeholder dynamics influence brand and reputation.
Design effective branding campaigns and implement public relations tactics to emphasize brand attributes, build awareness, and foster trust while ensuring alignment with brand positioning strategies and operational goals.
Analyze key performance indicators to monitor branding success and evaluate organizational reputation across various platforms.
Perform active listening to understand customer perspectives and document customer reception to refine branding strategies and improve campaign outcomes.
Assess the organization’s reputation on social media and other platforms and provide actionable suggestions to improve campaign effectiveness.

Course Outline

Branding Fundamentals

Instructor-led: Lecture, demonstrations/modelling, case studies

Basics of branding: What it is, why it matters.
Branding vs. marketing: Key relationships and distinctions.
Identifying the brand’s current position and competitor landscape.
Understanding the role of customer perception and culture in brand building.
Stakeholder analysis: Internal vs. external influences.

Defining & Differentiating The Brand