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Course Overview

This comprehensive business development course is designed to equip professionals with the practical skills and strategic insights needed to drive growth and success in their organizations. Through a blend of theoretical foundations and hands-on exercises, participants will learn how to craft effective business development strategies, build robust pipelines, master communication techniques, and navigate the complexities of deal negotiation. Whether you’re an entrepreneur looking to scale your startup or a seasoned professional aiming to enhance your business acumen, this course will empower you to excel in the dynamic world of business development.

 

Prerequisites

  • Trainees should be proficient in web surfing.
  • Able to communicate in English. 

Target Audience

This course is tailored for working professionals in Singapore who seeks to improve their business development skills. It is suitable for:

  • Entrepreneurs
  • Business Owners
  • Sales Professionals
  • Marketing Managers
  • Product Managers
  • Consultants
  • Anyone seeking to enhance their business development skills

Course Highlights

  • Gain practical insights from industry experts who bring real-world experience and expertise to the table.
  • Engage in hands-on exercises designed to reinforce learning and develop essential business development skills.
  • Participate in interactive sessions where you’ll have the opportunity to apply theoretical concepts in practical scenarios.
  • Explore real-world scenarios and examples that illustrate key principles and strategies in action.
  • Enjoy exclusive access to bonus resources, including tools, templates, and additional learning materials, to support your ongoing professional development journey.

Course Objectives

Upon completion of the course, participants will be able to:

  • Develop tailored business development strategies aligned with organizational goals.
  • Build and manage a robust pipeline of leads and opportunities.
  • Utilize effective communication techniques to engage prospects and clients.
  • Navigate negotiation processes with confidence and skill.
  • Foster long-term relationships to drive sustainable business growth.

Course Outline

  • Defining Business Development.
  • Exploring Market Trends and Opportunities.
  • Conducting Competitive Analysis.
  • Setting SMART Goals for Business Development.
  • Identifying Target Markets and Segments. 
  • Creating Value Propositions and Differentiation Strategies. 
  • Developing Action Plans and Implementation Strategies.
  • Prospecting Techniques and Lead Generation.
  • Leveraging Technology for Lead Management.
  • Effective Networking Strategies.
  • The Art of Persuasive Communication.
  • Crafting Compelling Cold Emails.
  • Perfecting the Cold Calling Approach.
  • Engaging in Effective Pitching and Presentations.
  • Handling Objections and Overcoming Resistance.
  • Building Rapport and Trust with Clients.
  • Understanding Negotiation Dynamics.
  • Setting Negotiation Objectives and Strategies.
  • Negotiating Deal Terms and Conditions.
  • Closing Techniques and Strategies.
  • Managing Post-Closure Relationships.
  • Translating Strategy into Action.
  • Tracking and Measuring Business Development Performance.
  • Adapting and Iterating Strategies for Continuous Improvement.
  • Leveraging Inbound Opportunities and Referrals.

Certification

A certificate of completion will be awarded upon successful completion of the course.

Course Fees

$788 $488