Course Overview

The Business Strategy Course is designed to equip learners with the knowledge and skills necessary to develop, implement, and manage effective business strategies. Participants will explore various strategic management frameworks, competitive analysis, and business environment assessment. The course covers key areas such as strategic planning, market positioning, innovation, and change management. By the end of the course, learners will be able to craft data-driven strategies that align with organisational goals and adapt to changing business environments.

 

Prerequisites

A basic understanding of business principles and management is recommended.

Target Audience

This course is ideal for business managers, executives, entrepreneurs, and individuals who want to improve their ability to plan and implement business strategies. It is also suitable for those seeking to enhance their strategic thinking and decision-making skills.

Course Highlights

  • Learn the fundamentals of strategic planning and implementation.
  • Develop skills in conducting competitive and market analysis.
  • Explore key business strategy frameworks, including SWOT, PESTLE, and Porter’s Five Forces.
  • Gain hands-on experience in formulating and executing business strategies.
  • Understand how to lead change and foster innovation in business strategy.

Course Objectives

By the end of this course, learners will be able to:

  • Develop and implement business strategies that align with organisational goals.
  • Conduct competitive analysis and market research to identify strategic opportunities.
  • Apply strategic frameworks such as SWOT, PESTLE, and Porter’s Five Forces to assess business environments.
  • Craft value propositions and position businesses to gain a competitive advantage.
  • Lead change initiatives and foster innovation within the organisation.
  • Monitor and evaluate the performance of strategic plans through key performance indicators.
  • Make informed, data-driven decisions that support long-term success.
  • Balance short-term operational needs with long-term strategic goals.
  • Lead teams to effectively execute business strategies and adapt to market changes.
  • Manage risks and uncertainties in strategy development and execution.

Course Outline

 

Instructional Methods: Group discussions on strategy fundamentals, practical exercises in analysing case studies, and interactive sessions on strategic thinking.

Topics Covered:

  • The role of business strategy in achieving organisational success.
  • Strategic management process: Formulation, implementation, and evaluation.
  • Understanding business models and their impact on strategy.
  • Aligning strategy with vision, mission, and organisational goals.
  • Key challenges and trends in business strategy.

Instructional Methods: Hands-on exercises in strategic planning, group discussions on business strategy frameworks, and case studies on successful strategic plans.

Topics Covered:

  • Strategic planning process: Setting objectives and analysing environments.
  • Key strategy frameworks: SWOT, PESTLE, Porter’s Five Forces.
  • Conducting competitive analysis and market research.
  • Identifying and evaluating strategic opportunities.
  • Developing actionable and measurable strategic plans.

Instructional Methods: Practical exercises in market analysis, group discussions on competitive advantage, and case studies on positioning strategies.

Topics Covered:

  • Understanding competitive advantage: Cost leadership, differentiation, and focus strategies.
  • Market positioning: Identifying and leveraging strengths.
  • Analysing competitors and industry dynamics.
  • Crafting unique value propositions to attract customers.
  • Aligning marketing and sales strategies with overall business objectives.

Instructional Methods: Group discussions on innovation in strategy, practical exercises in managing change, and case studies on leading organisational transformation.

Topics Covered:

  • The role of innovation in business strategy.
  • Managing strategic change: Organisational readiness and resistance to change.
  • Leading innovation initiatives and fostering a culture of innovation.
  • Using technology and digital transformation as part of business strategy.
  • Evaluating and managing risks associated with innovation and change.

Instructional Methods: Hands-on exercises in performance monitoring, group discussions on strategy execution, and case studies on successful strategy implementation.

Topics Covered:

  • Translating strategic plans into actionable steps.
  • Monitoring and measuring performance through key performance indicators (KPIs).
  • Aligning resources, operations, and teams with strategic goals.
  • Adapting strategies based on performance data and market feedback.
  • Continuous improvement and review of strategic outcomes.

Instructional Methods: Practical exercises in decision-making, group discussions on leadership in strategy, and case studies on effective leadership in strategic contexts.

Topics Covered:

  • Strategic leadership: Leading with vision and purpose.
  • Making data-driven and informed strategic decisions.
  • Balancing short-term tactical decisions with long-term strategic goals.
  • Building and leading high-performance teams to execute strategy.
  • Leading in uncertain environments and managing risk in decision-making.

Certification

A certificate of completion will be awarded upon successful completion of the course.

Course Fees

$788 $488

Business Strategy

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