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Course Overview

The Personal Branding Course equips learners with the knowledge and tools to create a distinctive, authentic, and impactful personal brand. Participants will explore the core elements of personal branding, including identifying strengths, crafting a unique value proposition, building an online presence, and networking effectively. The course covers key areas such as storytelling, personal brand strategy, social media, and reputation management. By the end of the course, learners will be able to establish and maintain a personal brand that aligns with their career aspirations and personal values.

 

Prerequisites

No specific prerequisites, though a willingness to self-reflect and engage with digital platforms is recommended.

Target Audience

This course is ideal for professionals, entrepreneurs, freelancers, job seekers, and individuals looking to enhance their personal brand. It is also suitable for anyone who wants to build a reputation and make a memorable impression in their industry.

Course Highlights

  • Learn how to define and communicate your unique value proposition.
  • Develop skills in personal storytelling, online presence, and social media.
  • Explore methods for effective networking and audience engagement.
  • Gain hands-on experience in creating a personal brand strategy and content.
  • Ensure alignment of your personal brand with career and life goals.

Course Objectives

By the end of this course, learners will be able to:

  • Define and communicate a unique value proposition that differentiates their brand.
  • Craft an authentic and memorable brand story.
  • Build a consistent and impactful online presence that aligns with personal goals.
  • Develop and execute a social media strategy that enhances brand visibility.
  • Network effectively and build meaningful relationships in their industry.
  • Monitor and manage personal brand reputation and handle crises.
  • Adapt their personal brand to reflect growth and evolving aspirations.
  • Create content that resonates with their audience and adds value.
  • Establish a feedback loop to continuously improve their brand.
  • Sustain a strong personal brand that aligns with professional objectives.

Course Outline

Instructional Methods: Group discussions on branding principles, practical exercises in self-reflection, and case studies on successful personal brands.

Topics Covered:

  • Understanding personal branding and its importance in today’s world.
  • Identifying your core strengths, values, and unique skills.
  • Defining a clear purpose and vision for your personal brand.
  • Aligning personal brand goals with career and life aspirations.
  • Building a foundation for authentic self-representation.

Instructional Methods: Hands-on exercises in crafting value propositions, group discussions on brand storytelling, and case studies on impactful personal brands.

Topics Covered:

  • Developing a unique value proposition that communicates your strengths.
  • Crafting a personal brand story that resonates with your audience.
  • Techniques for communicating your story authentically.
  • Identifying target audiences and understanding their needs.
  • Using your brand story as a foundation for content creation.

Instructional Methods: Practical exercises in social media branding, group discussions on content strategy, and case studies on digital personal branding.

Topics Covered:

  • Establishing a professional online presence across platforms.
  • Creating a social media strategy aligned with personal brand goals.
  • Building a consistent tone and message across digital channels.
  • Developing engaging content that adds value to your audience.
  • Leveraging social media analytics to measure and refine impact.

Instructional Methods: Group discussions on networking, practical exercises in elevator pitching, and case studies on relationship building.

Topics Covered:

  • Developing effective networking strategies both online and offline.
  • Building relationships that align with your personal brand.
  • Crafting and delivering a memorable elevator pitch.
  • Engaging with industry leaders and connecting with relevant communities.
  • Strengthening professional relationships for mutual growth.

Instructional Methods: Practical exercises in reputation monitoring, group discussions on crisis communication, and case studies on managing personal brand crises.

Topics Covered:

  • Monitoring and managing your personal brand reputation.
  • Identifying potential reputation risks and preventing crises.
  • Developing a crisis management plan for personal brand recovery.
  • Communicating effectively and gracefully during difficult situations.
  • Learning from mistakes and strengthening resilience.

Instructional Methods: Hands-on exercises in brand adaptation, group discussions on personal development, and case studies on evolving personal brands.

Topics Covered:

  • Adapting your brand to reflect personal and professional growth.
  • Leveraging feedback for continuous improvement.
  • Expanding your skill set to support brand evolution.
  • Embracing change while staying true to core values.
  • Maintaining brand relevance in a dynamic environment.

Certification

A certificate of completion will be awarded upon successful completion of the course.

Course Fees

$788 $488

Trainer

Vivek Iyyani

Vivek is the founder of Millennial Minds – a personal branding agency focused on LinkedIn. As a LinkedIn Top Voice, Vivek is a practitioner of the concepts and strategies he applies to build his own personal brand and brings that knowledge over to his clients. He’s an award-winning author of 4 books with Penguin Random House and has been invited to speak across Asia. He’s worked with organisations such as PayPal, Oracle, Booking.com and many more. Vivek has been featured on major news outlets like CNBC, CNA, Straits Times and many others. In his personal time, he enjoys travelling, reading and exercising.

View Full Trainer Profile

Testimonials

See what people say about us after completing our courses

Jessica

“The session was informative and well-paced, with strong instructor expertise and useful materials. The instructor’s ability to keep my attention and the structure of the session helped me gain new knowledge. I feel moderately confident about applying what I’ve learned.”

Chin Szu Yi

“Vivek’s framework for branding is a very useful tool to help come up with an effective brand for me personally and for my company. The session met its objectives and provided valuable insights. I am confident that I will be able to apply what I’ve learned.”

Sharon

“The class was engaging and the materials provided were very helpful in understanding personal branding. Although I feel slightly confident about applying the knowledge, I look forward to implementing the concepts in the future.”

Evelyn

“The session was too short for the amount of material covered, but I gained useful insights into branding. I’m still not confident in applying everything, but I feel moderately confident overall about the knowledge I acquired.”

Alan Lee

“The session was very informative and engaging. I gained valuable insights into branding initiatives. I feel slightly confident in applying what I’ve learned, and I look forward to utilizing the knowledge in the future.”

Selina Chua - Personal Branding

“Vivek made the branding concepts easier to understand and differentiated between branding, marketing, and sales. Though I am still slightly unsure about applying everything, I feel confident in the knowledge gained and am likely to use it in the future.”

Eugene O

“The class was great with an experienced instructor, but I did not feel fully confident about applying the content right now. I am slightly likely to apply what I’ve learned, though the session duration felt too short.”

Benjamin Lee

“Vivek was engaging and provided a lively and precise training session. Though I am still not very confident about applying the knowledge, I feel confident that I will be able to use the content in the future.”

Mabel Lee

“I’ve picked up some basic personal branding tips from this workshop. Vivek was very engaging, and I appreciated the detailed materials. I’m confident I will use the knowledge gained in the future.”

Hedy

“The session was engaging, and the materials provided were valuable. I feel moderately confident about applying what I learned, though I think the session duration was a bit too short.”

Tay Hui Wen

“The trainer was engaging, and the session encouraged practical implementation of theories. Though I feel moderately confident, I see the long-term value of investing in my personal branding. I’m slightly likely to apply what I learned.”