Building Credible Connections and Reputation
This course equips learners with the knowledge and skills to develop, execute, and monitor effective public relations (PR) campaigns across various platforms, while ensuring alignment with brand identity, business strategies, and target audiences. Learners will learn to apply brand identity guidelines and public relations strategies to craft campaigns that promote positive publicity, reputation, and engagement.The course covers the selection and application of PR tactics and tools, enabling learners to plan and execute campaigns with precision, while staying within operational plans and budgets.
Learners will also develop proficiency in managing social media reputation, measuring campaign performance, and refining strategies to improve outcomes. In addition, the course provides an understanding of legal, regulatory, ethical, and socio-cultural considerations in PR, preparing learners to navigate and manage PR crises effectively to safeguard brand reputation and campaign success.
By the end of the course, participants will be able to:
Instructor-led: Videos, Presentation Slides, Didactic Questions, Templates
Instructor-led: Presentation Slides, Discussion, Videos, Case Studies
Instructor-led: Presentation Slides, Discussion , Case studies, Templates
Instructor-led: Presentation Slides, Discussion, Case Studies, Templates, Videos
A certificate of completion will be awarded upon successful completion of the course
$788 $488
Agnes Tay, Founder, Business and PR Strategist, AT Marketing Consultancy With over 34 years of experience in business development, marketing, PR, and branding across various industries, Agnes is highly skilled at building media relationships and developing tailored strategies for effective communication, PR, and marketing solutions. Her dedication to education and professional growth demonstrates her commitment to empowering businesses and individuals in today’s evolving marketplace.
See what people say about us after completing our courses
“The class was engaging, and the session materials and instruction kept my attention. I found the content useful and am confident I can apply what I learned.”
“The training was very effective—well-organized with a highly knowledgeable trainer who kept the session engaging throughout. I came away with valuable insights I can apply in my work.”
“Excellent session with clear explanations and strong delivery. The course helped boost my confidence and provided practical knowledge, although work commitments may impact how soon I apply it.”
“The session had some interesting points, though I felt neutral about several aspects. While the trainer was knowledgeable, I didn’t find the session particularly engaging for my learning style.”
“A well-run session with a competent trainer. Although I’m still building confidence in the subject, the trainer’s clear delivery and expertise were very helpful.”
“The session was insightful, and I appreciated the relevance of the industry examples provided. I feel more confident in applying some of the concepts discussed, though I would like to dive deeper into the strategic side of PR.”
“Agnes shared many case studies, making it easier to understand PR tools and tactics. While I’m not fully confident yet, I feel that I will be able to apply what I’ve learned with more practice in the future.”
“Agnes is an engaging trainer who uses personal stories to bring across PR concepts. I feel more confident after the session and am very likely to use the knowledge in my professional life.”
“Agnes’ sharing of past case studies and experiences was extremely useful. I feel confident that I can apply what I’ve learned in the future, and I would recommend the course to others.”
“The session was insightful and engaging. The instructor provided real-world examples that helped me understand the application of PR principles. I feel moderately confident about applying what I learned.”
“Agnes was a warm and engaging trainer, and the session helped me see the value of investing in personal branding. I feel confident in applying the knowledge gained, and I would definitely consider future sessions.”
“The session was thorough and engaging. Though I feel slightly less confident about applying some of the PR strategies, I have a solid understanding of the basic concepts and am confident I can apply them eventually.”
“Agnes was very experienced and offered practical solutions to different PR scenarios. While I am still slightly unsure about applying all the techniques, I feel confident in the concepts discussed.”
“Overall, it was a good experience, and Agnes was engaging. The mini activities helped implement what was shared. Though I’m not very confident yet, I can see how the PR concepts will be useful in my work.”
Building Credible Connections and Reputation
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